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Two Brands. One Mission.

Wictory and The Sports Nutrition Playbook came together in 2026 to build the future of sports nutrition coaching. Both companies brought years of experience in their own fields: Wictory in AI-powered performance technology, The Sports Nutrition Playbook in elite sports dietetics.

Wictory.aiThe Sports Nutrition Playbook

Meet our Founders

Portrait of Klaus Müller

Klaus Müller

Chief Executive Officer (CEO)

Klaus is a serial entrepreneur and Ex-Googler with more than 25 years of experience in data ecosystems. He founded JENTIS and 123sonography, has raised more than €20 million in venture capital, and previously held leadership roles at Google, T-Mobile and H3G.

He brings decades of experience scaling digital businesses to Wictory. As an endurance sports enthusiast with marathon and ski racing experience, he knows first-hand what data-driven training and fueling mean for performance.

Portrait of Markus Unterweger

Markus Unterweger

Chief Technology & Product Officer (CTO/CPO)

Markus has been building for the web since the age of 13 (more than 80 websites and webshops to date) and is an experienced digital product leader with 15 years in e-commerce and digital solutions, including a supplements company (Pure) and an AI company. He moved into AI in 2017 and has since guided companies through AI integration, expertise that now powers Wictory's AI-driven coaching and nutrition platform.

As a triathlete and former Austrian biathlon champion, he combines deep product and technology know-how with the perspective of a competitive athlete.

Portrait of Amy Goodson

Amy GoodsonMS, RD, CSSD, LD

Chief Nutrition Officer (CNO)

Amy is a Registered Dietitian and Certified Specialist in Sports Dietetics with more than 20 years of experience, and the founder of the nutrition counseling company, The Sports Nutrition Playbook. She has worked with professional and elite teams including the Dallas Cowboys, the Texas Rangers, and Texas Christian University (TCU) Athletics.

Amy is the author of The Sports Nutrition Playbook, created the Sports Nutrition Game Plan for high school athletic programs, holds a Master's degree in Exercise and Sports Nutrition from Texas Woman's University, and serves there as an adjunct professor. At Wictory, she leads our nutrition practice and our network of performance registered dietitians.

Leadership team

With a global mindset, our ambition is clear: we aim to continuously learn from and iterate on experiences in both the European and U.S. markets, further solidifying our position as technology leadership.

Dr. Wiebke-Maria Schlusemann is our client contact for the EU. Kayla Bensen is the contact for registered dietitian inquiries and operations.

Portrait of Christina Williams

Christina Williams

Head of U.S. Business Development & Partnerships

Christina Williams is a nationally acclaimed weight loss and metabolic health strategist with nearly two decades of experience in wellness, performance, and behavioral optimization. An IFBB Professional Bodybuilder and bestselling author, she has guided professional athletes, public figures, and high-performing teams. Christina holds a Master's in Nutrition and is a Certified Intuitive Health and Wellness Life Coach. At Wictory, she leads U.S. business development and strategic partnerships, driving growth and forging cross-disciplinary collaborations.

Portrait of Dr. Wiebke-Maria Schlusemann

Dr. Wiebke-Maria Schlusemann

Performance Nutritionist · Client contact for the EU

Dr. Wiebke-Maria Schlusemann is a Performance Nutritionist with experience in elite football and applied sports science. She has supported professional athletes in optimizing performance, recovery, and long-term development through evidence-based, individualized nutrition strategies, bridging data insights and practical application in everyday athlete environments.

Wiebke is the client contact for the EU. European athletes, clubs and partners should reach her first.

Kayla Bensen

Dietitian Relations & Operations

Kayla runs dietitian relations and day-to-day operations across the Wictory roster, from onboarding and credentialling through to scheduling and client care.

Kayla is the contact for registered dietitian inquiries and for operations.

Meet our Advisors

Our advisory board is a group of experienced professionals who provide strategic guidance and expertise to our company. They bring a wealth of knowledge and experience from various industries, helping us make informed decisions and navigate the challenges we face.

Portrait of Vincent Vermeulen

Vincent Vermeulen

Elite Sports Coach

Vincent is one of the most data-driven training and therapy experts. After years of working at the absolute elite level in top sports, he constantly strives to develop new training strategies for everyone based on the gathered data, accommodating each individual's unique personality with his expertise as a therapist.

Portrait of Philipp Gersing

Philipp Gersing

AI / ML Postdoc Expert

Philipp did his PhD in technical mathematics at Vienna University of Technology and is a postdoctoral researcher in statistics and operations research at the University of Vienna, focusing on high-dimensional time series data. He is also co-founder of IREEN, which builds quantitative, AI-driven software for real-estate investment decisions.

Portrait of Max Schaffer

Max Schaffer

Cybersecurity Expert

Cybersecurity and AI expert with studies in Graz and at Stanford University and a Master in technical mathematics and computer science. Across 40+ years of industrial experience, Max has led in highly complex technical environments with the highest demands on availability, security and data integrity, and currently works on AI and ethics in correlation with data integrity for the individual.

Portrait of Rainer Knyrim

Rainer Knyrim

Attorney at Law

Pioneer and leading expert in data protection law with over 20 years of experience. Founder and partner of Knyrim Trieb Attorneys at Law, IAPP-certified (CIPM, CIPP/E, CIPT), editor-in-chief of "Datenschutz konkret" and "Der DatKomm", and lecturer at the University for Continuing Education Krems.

Portrait of Alex Meyer

Alex Meyer

Advisor for Core AI Architecture & U.S. Business Development

Esteemed tech innovator and seasoned AI expert with over 25 years of experience in enhancing tech ecosystems through strategic growth hacking. As the founder of Hackabu, he guided the company to a successful exit. Alex resides in Silicon Valley, deeply integrated into the hub of technology and innovation.

The Dietitian Team

Behind the platform stands a nationwide roster of registered sports dietitians: the team Amy built, with pro, Olympic and Power-5 experience.

Portrait of Amy Goodson
Portrait of Petra Rack
Portrait of Lauren Thomas
Portrait of Lauren Capello
Portrait of Kristina Martinez
Portrait of Rachel Voet
Portrait of Emily Holden
Portrait of Hollin Thompson
Portrait of Paige Wilson
Portrait of Katlin Stanley
Portrait of Lily
Portrait of Rose Donnelly
Portrait of Sarah Alsing
Portrait of Alexa Rodriguez
Portrait of Mitzie Rojas
Portrait of Kelsie Kropp
Meet all dietitians