Marathon · Triathlon · Cycling · HYROX · Ultra & trail
Fuel smarter, train harder, covered by your insurance
Personalized fueling that turns your long runs into PRs and your race days into your best days — from dietitians who coach endurance athletes for a living.
Questions first? Book a free discovery call
Telehealth in 49 states + DC. HIPAA-compliant. First session is free if we accept your insurance.
How it works
Three steps to your first plan.
1
Check your coverage
Tell us your insurance and what you're training for. If we accept your insurance, your first session is FREE no matter what! Then we verify your coverage for follow-up sessions.
2
Match with the right Registered Dietitian
We match you with a sports dietitian whose endurance background fits your sport. Your initial virtual session is 60 minutes and personalized to your training season.
3
Fuel your training
Custom fueling plan, between-session messaging, follow-ups every 2 to 4 weeks. Stay consistent through training, race day, and the off-season.
Who we serve
Every distance. Every discipline.
Whether you're chasing your first 5K or your fifth IRONMAN, our dietitians have built plans for athletes exactly like you. We know what actually moves the needle on race-day performance.
RACE DAY
Race day & training blocks
Fueling before, during, and after races. Plus the build, peak, and taper weeks that get you there.
MARATHON
Marathon & half-marathon
16-week builds, taper-week strategy, race-morning nutrition. From your first 5K to your first qualifier.
HYROX
HYROX, CrossFit & hybrid
For hybrid athletes balancing endurance and strength. Fueling the demands of mixed-training sports.
ULTRA
Ultra & trail
50K to 100-mile. Real-food fueling, gut training for long efforts, and what to pack in the drop bag.
CYCLING
Cyclists
Endurance road, gravel, gran fondo. Bike-specific fueling protocols that don't blow up your gut.
TRIATHLON
Triathlon
Sprint, Olympic, half, full. Brick fueling, transition nutrition, and how to eat between disciplines.
WEEKEND WARRIORS
Active adults & weekend warriors
Train before work, race on weekends. Real-life fueling for real-life schedules, not pro-only protocols.
RECOVERY
REDs & injury return
For athletes coming back from REDs, under-fueling, or injury. Restore performance without losing fitness.
The team
Dietitians who train endurance athletes for a living.
Our roster includes The Sports Nutrition Playbook's Marathon Program Coach, USOPC-trained dietitians, a former D1 swimmer, and pro performance specialists — years of dialing in nutrition for athletes whose performance lives or dies by their fueling.
Petra RackMS, RD, CSSD, LDN
Petra Rack, originally from Wisconsin, is a dedicated Performance Dietitian who joined Northwestern Athletics through Levy Restaurants in June 2021.
Lauren CapelloMS, RD, CSSD, LD
Lauren Capello, MS, RD, CSSD, LD is a Registered Dietitian and Certified Specialist in Sports Dietetics based in Houston, TX. She received her Bachelor’s of Science in Nutritional Sciences from the University of Texas…
Kristina MartinezMS RD LD
Kristina Martinez MS, RD, CSSD, LD is a Registered Dietitian based in Morgantown, WV. She graduated from Purdue University with a Bachelor of Science in Dietetics and Health, Nutrition, & Fitness & from Benedictine University with a Masters of Science in Nutrition & Wellness.
Emily HoldenMS, RDN, LD
As a Registered Dietitian Nutritionist, I specialize in sports nutrition and enjoy working with collegiate athletes, high school athletes, and passionate fitness enthusiasts.
Hollin ThompsonMS, RD, LD
Hollin Thompson, MS, RD, LD is based in East Texas. She graduated with a Bachelor of Science in Dietetics and Nutritional Sciences from Stephen F. Austin State University in 2019.
Paige WilsonMPH, RDN, LD
Paige Wilson, MPH, RDN, LD is a registered dietitian based in Texas.
Hannah BoylMS, RD, CSSD
Hannah Boyl, MS, RD, CSSD, is a sports dietitian who helps athletes and active individuals develop practical nutrition strategies to support performance, recovery, health, and long-term goals.
Sara HillringRD
Sara Hillring is a Sport and Clinical Registered Dietitian based in Salt Lake City, Utah.
Client results
Built for the distance.
From Ironman 70.3 to 125-mile ultras — endurance athletes who dialed in their fueling and finished strong.
“As my training increased, so did my nutrition needs. Working with Katlin helped me complete my Ironman 70.3 feeling completely healthy.”
Racella P. · Triathlete
“Rachel helped me refine my fueling strategy for a 125-mile race. I finished without digestive issues.”
Joanna R. · Ultra-runner
“Rachel opened my eyes to how powerful nutrition can be. I lost significant body fat while building muscle.”
Aaron L. · Athlete
“Petra takes a holistic approach. I shed 7% body fat and kept 12 pounds of muscle.”
Alexis P. · Performance athlete
$0
Out-of-pocket for most in-network clients
49+DC
States licensed (everywhere except Alaska)
10+
Visits covered per year (many plans unlimited)
20+
Years of pro & endurance experience
Where our dietitians have worked
The same playbook, top to bottom.
Founder · Owner
Amy Goodson, MS, RD, CSSD, LD
Certified Specialist in Sports Dietetics. Adjunct professor at Texas Woman's University. 1,800+ media placements.
Amy has spent 20 years building nutrition programs for the Dallas Cowboys, Texas Rangers, FC Dallas, the NBA G League, and PGA Tour athletes. She's the author of The Sports Nutrition Playbook and the co-author of Swim, Bike, Run, Eat, a sports nutrition book for triathletes.
The team she's built brings that same expertise to endurance athletes nationwide, fully virtual, almost always insurance-covered.
Ready to find your race pace?
It only takes about 90 seconds to submit your info. We'll verify your coverage and match you with the right dietitian, and you'll hear back within 2 business days.
Check your coverageIn-network with Aetna · BCBS · Cigna · UnitedHealthcare · FSA/HSA · Self-pay $150 initial / $125 follow-up
FAQ
Coverage, sessions, and everything else
+Will my insurance cover nutrition counseling?
If you're in-network with Aetna, BCBS, Cigna, or UnitedHealthcare, almost certainly yes. Most in-network clients pay $0 out-of-pocket, and many plans cover unlimited sessions. We verify your specific plan before your first session.
+What if you don't take my insurance?
We accept FSA/HSA payments for clients with limited coverage. For self-pay, sessions are $150 (initial) and $125 (follow-up).
+How long is each session?
Initial appointments are typically 60 minutes. Follow-ups are 45 to 60 minutes. You and your dietitian decide the right cadence based on your training calendar.
+Are you really licensed in every state?
49 of them, plus DC. We're licensed everywhere except Alaska, and telehealth lets you meet your dietitian from anywhere in those locations.
+I'm a recreational runner. Is this for me?
Yes. About half our roster is active adults: runners, cyclists, triathletes, weekend warriors, parents who train before work. The reason we mention elite-level experience is that the same fueling principles transfer; they're just rarely accessible outside that world.
+What about REDs or under-fueling?
Several of our dietitians are trained to support endurance athletes through REDs (Relative Energy Deficiency in Sport) and eating disorder recovery, working alongside your treatment team if needed. We're a complement to clinical treatment, not a replacement for it.